How To See What Is Trending On Pinterest

Pinterest is a dynamic platform where trends emerge rapidly, reflecting the latest in fashion, home décor, DIY projects, recipes, and more. If you’re a marketer, content creator, or just an enthusiast, staying on top of what’s trending on Pinterest can help you create relevant content, discover new ideas, or even tap into emerging markets. Here’s how you can see what’s trending on Pinterest.

1. Use Pinterest’s “Today” Tab

One of the most direct ways to see what’s trending on Pinterest is by using the “Today” tab, which is specifically designed to highlight trending topics and Pins. This feature is updated daily, offering a curated selection of ideas and inspiration based on what’s currently popular across the platform.

To access the “Today” tab:

1. Open Pinterest and log in to your account.

2. Look for the “Today” tab at the top of your home feed on the Pinterest app or on the left-hand side of the screen on the desktop version.

3. Explore the trending topics and related Pins that are featured for the day.

This tab not only shows you what’s popular but also offers insight into seasonal trends, holidays, and other timely content that is resonating with users at the moment.

2. Explore Pinterest Trends Tool

Pinterest has a built-in tool specifically designed to show trending searches and topics called Pinterest Trends. This tool is particularly useful for marketers and content creators because it provides data on what users are searching for over time, including how trends fluctuate.

To use Pinterest Trends:

1. Visit Pinterest Trends directly through your web browser.

2. You can browse trending topics or search for specific keywords to see how interest in those topics has changed over time.

3. The tool allows you to compare different search terms, giving you a clearer picture of what’s trending and what might be on the decline.

Pinterest Trends is a powerful resource because it provides real-time data and historical trends, helping you plan your content strategy around what’s popular now and what might become popular soon.

3. Follow Pinterest’s Official Blog

Pinterest’s official blog is another excellent resource for staying updated on trends. The blog regularly publishes insights into emerging trends, seasonal favorites, and the platform’s predictions based on user behavior.

To keep up with these insights:

1. Visit Pinterest’s official blog regularly.

2. Subscribe to their newsletter or follow them on social media for updates directly to your inbox.

The blog often highlights broader trends that can help inform your content strategy, such as popular themes for the upcoming season or year.

4. Utilize Pinterest Search Suggestions

When you type a keyword into Pinterest’s search bar, the platform automatically generates suggestions based on popular and trending searches. These suggestions give you a glimpse into what other users are currently interested in and can help you discover new trends.

To leverage this feature:

1. Type a general keyword related to your interest or niche into the search bar.

2. Pay attention to the auto-suggestions that appear—they represent what’s trending in relation to that keyword.

3. Click on the suggested terms to explore related content and see how these trends are being visualized by other users.

This method is particularly effective for discovering micro-trends within larger categories, as it shows what’s currently gaining traction.

5. Check Out Popular Pins and Boards

Another way to see what’s trending on Pinterest is by exploring the most popular Pins and Boards. Pinterest’s algorithm tends to promote content that resonates well with users, meaning that Pins with high engagement (saves, likes, and shares) are likely to be part of broader trends.

To find popular Pins and Boards:

1. Visit Pinterest and use the search function to look up general categories such as “home décor,” “fashion,” or “recipes.”

2. Browse the top results, which are usually the most popular or trending Pins and Boards.

3. Explore these results to see which ideas are gaining the most attention and consider how you might incorporate these trends into your own content.

6. Leverage Pinterest Analytics (For Business Accounts)

For those with Pinterest Business accounts, Pinterest Analytics provides in-depth data about what’s trending specifically with your audience. This tool offers insights into the performance of your Pins, as well as broader trends among your followers and similar audiences.

To use Pinterest Analytics:

1. Log in to your Pinterest Business account.

2. Navigate to the Analytics tab on your profile.

3. Explore the “Audience Insights” section to see what content is performing well, what topics your audience is engaging with, and how these trends compare to the overall platform.

Using Pinterest Analytics helps you tailor your content to what’s trending with your specific audience, ensuring that your Pins remain relevant and engaging.

Staying on top of what’s trending on Pinterest can greatly enhance your content strategy, whether you’re a casual user, a content creator, or a business looking to engage with your audience. By using tools like the “Today” tab, Pinterest Trends, search suggestions, and Pinterest Analytics, you can keep your finger on the pulse of what’s popular and capitalize on emerging trends. Regularly visiting Pinterest’s blog and exploring popular Pins and Boards can also provide additional context and inspiration. With these strategies, you’ll be well-equipped to make the most of Pinterest’s ever-evolving landscape.