How To See Likes On Pinterest

Seeing likes on Pinterest used to be a straightforward feature, but the platform has evolved over time, shifting focus from traditional likes to other forms of engagement, such as saves and comments. However, if you’re looking to understand how to track and manage the engagement on your content—specifically likes—here’s a comprehensive guide that will walk you through the current ways to see and interpret engagement on Pinterest.

1. Understanding Pinterest’s Evolving Engagement Metrics

Pinterest once had a prominent “Like” feature similar to other social media platforms, allowing users to like Pins as a way of showing appreciation without necessarily saving them to a board. However, Pinterest phased out the like button in 2017 to streamline the platform and focus more on saves (formerly called “repins”) and comments. This shift was intended to make the platform more about discovering and saving ideas rather than just liking them.

Today, while you can no longer see the number of likes a Pin has received, there are other valuable engagement metrics you can track to gauge the popularity of your content.

2. How to Track Engagement on Pinterest

While traditional likes are no longer visible, Pinterest provides several other ways to measure how well your content is performing. These include saves, comments, and the number of views. Here’s how you can track these metrics:

A. Pinterest Analytics

If you’re using a business account on Pinterest, you have access to Pinterest Analytics, which offers a wealth of data on how users are interacting with your content.

Step 1: Access Pinterest Analytics

• Log in to your Pinterest account and click on your profile picture at the top right corner of the screen. From the dropdown menu, select “Analytics.”

Step 2: Explore Key Metrics

• Once in Analytics, you can view detailed metrics on your Pins, including:

• Impressions: The number of times your Pins were seen.

• Saves: The number of times users have saved your Pins to their boards.

• Clicks: The number of clicks your Pins received, leading users to your website or the original source.

• Engagement Rate: This metric combines all interactions (saves, clicks, and comments) to give you an overall engagement rate.

Step 3: Analyze Top Performing Pins

• Within Analytics, you can also see which of your Pins are performing the best. This helps you understand what type of content resonates most with your audience.

B. Individual Pin Metrics

If you’re interested in the performance of a specific Pin, Pinterest allows you to see detailed metrics directly on the Pin itself.

Step 1: Open the Pin

• Navigate to the Pin you want to check and click on it to open it in full view.

Step 2: View Pin Stats

• Below the Pin, you’ll see a button labeled “See stats” or “More stats,” depending on whether you’re using the web version or the mobile app. Clicking this will open a detailed view showing how many times the Pin has been saved, how many comments it has received, and how many people it has reached.

Step 3: Use Insights for Content Strategy

• Use the insights gathered from these stats to refine your content strategy. Focus on creating more of the types of Pins that are getting the most engagement.

3. Engaging with Other Users’ Content

While you can no longer see how many likes a Pin has received, you can still engage with other users’ content in meaningful ways.

A. Saving Pins

• Instead of liking a Pin, Pinterest encourages users to save Pins to their boards. This not only shows appreciation but also helps in curating your own collection of ideas and inspirations.

B. Commenting on Pins

• If you want to engage more directly, you can leave a comment on a Pin. This is a great way to start a conversation or express why you found the Pin inspiring.

C. Following Boards and Users

• To keep up with the content that resonates with you, follow the boards or users that post it. This ensures that similar content will appear in your feed.

4. Leveraging Pinterest for Business

For businesses, understanding engagement on Pinterest is crucial for growth. Here are some ways to leverage Pinterest effectively:

A. Use Rich Pins

• Rich Pins are a type of Pin that includes extra information right on the Pin itself. They can display real-time data such as pricing, availability, or article details. This added information can increase user engagement.

B. Create Eye-Catching Graphics

• Pinterest is a visual platform, so creating eye-catching and high-quality graphics is essential. Use tools like Canva or Adobe Spark to design Pins that stand out.

C. Optimize Pins for SEO

• Use relevant keywords in your Pin descriptions and titles. This helps your Pins appear in searches, driving more organic traffic to your content.

D. Run Promoted Pin Campaigns

• Promoted Pins are Pinterest’s advertising solution. They appear just like regular Pins but reach a broader audience. Use Promoted Pins to amplify the reach of your best content.

5. Interpreting Engagement Beyond Likes

With the removal of the like feature, Pinterest encourages users and creators to focus on deeper forms of engagement that indicate true interest and inspiration. Saves, comments, and clicks offer a more meaningful way to measure how your content is resonating with your audience.

While you can no longer see likes on Pinterest, the platform offers several other valuable engagement metrics that can help you understand how your content is performing. By focusing on saves, comments, and other forms of interaction, you can gain deeper insights into what resonates with your audience and refine your content strategy accordingly. Whether you’re using Pinterest for personal enjoyment or as a business tool, understanding and leveraging these metrics will help you make the most out of your Pinterest experience.